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Who Can Use This

A/B testing is available on Growth and Custom plans only. If you don’t see the Tests page, your plan doesn’t include it.

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What It Does

A/B testing lets you try different versions of content and see which performs better in AI answers. For example, test two headlines or two product descriptions and compare visibility scores.

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Why It’s Valuable

  • Data-driven — Replace guesswork with real performance data from AI models.
  • Higher visibility — Use winning variants to improve how often AI recommends your brand.
  • Optimize before launch — Test headlines, descriptions, and copy before publishing.
  • Cross-platform — Results from ChatGPT, Claude, Gemini, and Perplexity in one test.
  • Clear recommendations — Get a winner and guidance on which variant to publish.

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How to Create a Test

  1. Go to Tests in the sidebar
  2. Click Create test
  3. Enter:
    • Brand
    • Test name — e.g., “Headline test for CRM prompt”
    • Query — The prompt to use (or pick an existing one)
    • Variants — 2–4 different versions of the content (e.g., different headlines or descriptions)
  4. Click Run test

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What Happens

GeoArk AI runs the query for each variant and measures visibility. You can compare which variant gets mentioned more often or ranks higher.

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Use Cases

  • Headlines — Which headline gets more AI mentions?
  • Descriptions — Which product description performs better?
  • Landing copy — Which messaging improves visibility?
Use the results to refine your content and improve AI visibility.