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What Are Sources & Citations?

Citations are third-party sources that mention your brand ā€” G2 reviews, Reddit discussions, blog articles, and news mentions. AI models like ChatGPT and Claude rely on these sources to form their responses. More high-quality citations mean a higher chance of being recommended by AI. The Sources page helps you build citations through campaigns.

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Campaign Types

TypeWhat It Does
Review GenerationGenerate and collect reviews (e.g., G2, Capterra)
Reddit EngagementTrack and engage with Reddit discussions about your brand
Media OutreachPR and media articles that mention your brand

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How to Create a Citation Campaign

  1. Go to Sources in the sidebar
  2. Click New Campaign
  3. Select:
    • Brand ā€” The brand you want to build citations for
    • Campaign type ā€” Review Generation, Reddit Engagement, or Media Outreach
    • Name ā€” A descriptive campaign name
    • Target count ā€” (optional) How many citations you want
  4. Click Create

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Viewing Citations

After campaigns run, citations appear in the Sources dashboard:
  • Authority score ā€” Quality of the citation source
  • Type ā€” Review, Reddit, or Media
  • Status ā€” Draft, Active, Paused, Completed
Use the charts and filters to see how your citation mix is improving over time.

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Why This Matters for AI Visibility

AI assistants cite sources when answering. When more reputable sources (reviews, forums, news) mention your brand, AI is more likely to recommend you. Sources & Citations helps you systematically build that authority.