Sources & Citations

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Video walkthrough

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What Are Sources & Citations?

Citations are third-party sources that mention your brand — G2 reviews, Reddit discussions, blog articles, and news mentions. AI models like ChatGPT and Claude rely on these sources to form their responses. More high-quality citations mean a higher chance of being recommended by AI. The Sources page has two parts:

1. Citation campaigns — Generate personalized content (emails, templates) to help you get reviews, Reddit mentions, and media coverage.
2. Citations table — Shows where your brand is already cited. Citations here are discovered automatically when you run prompts: when an AI response mentions your brand and cites a source (G2, Reddit, etc.), we add it to the table.

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Citation Limits by Plan

Each time you click Generate Content for a campaign counts as one generation. Creating a campaign does not consume your limit; only generating the AI content does.

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Campaign Types

Campaign generation uses your brand description, industry, competitors, and top prompts to produce actionable content — not generic templates.

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How to Create a Citation Campaign

1. Go to Sources in the sidebar
2. Click New Campaign
3. Select:
   • Brand — The brand you want to build citations for
   • Campaign type — Review Generation, Reddit Engagement, or Media Outreach
   • Name — A descriptive campaign name
   • Target count — (optional) How many citations you want
4. Click Create
5. Open the campaign and click Generate Content — we’ll create personalized templates using your brand data

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Managing Campaign Status

• Draft — Campaign created; no content generated yet
• Active — Content has been generated; you can view and copy it
• Mark complete — Use when you’ve finished the campaign
• Cancel — Use when the campaign is no longer needed

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Viewing Citations

The citations table shows where your brand has been cited:

• Source — The platform (G2, Reddit, etc.)
• Type — Review, Reddit, or Media
• Status — Pending, In Progress, or Completed
• Authority — Score from 0–100 indicating how influential the source is for AI

Citations appear here automatically when you run prompts and an AI response cites a source that mentions your brand. You don’t need to add them manually.

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Why This Matters for AI Visibility

AI assistants cite sources when answering. When more reputable sources (reviews, forums, news) mention your brand, AI is more likely to recommend you. Sources & Citations helps you systematically build that authority.