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What Are Brands?

A brand is the company or product you want to track. Each brand has a name, website, and industry. All prompts, mentions, and competitors are tied to a brand.

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How to Add a Brand

  1. Go to Brands in the sidebar
  2. Click Add brand (or the + button)
  3. Fill in:
    • Name — Your brand name (e.g., “Acme Corp”)
    • Website — Your main website URL
    • Description — Brief description (optional)
    • Industry — e.g., “SaaS”, “Restaurants”, “E-commerce”
  4. Click Save or Create

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Brand Limits by Plan

PlanBrands
Free1
Starter1
Growth3
CustomMany
If you hit the limit, you’ll see an upgrade message when trying to add another brand.

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Editing a Brand

  1. Go to Brands
  2. Click the brand you want to edit
  3. Update name, website, description, or industry
  4. Save

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Why Industry Matters

The industry you set is used to suggest example prompts (e.g., “Best [industry] tools”) and to tailor content and schema suggestions.