> ## Documentation Index
> Fetch the complete documentation index at: https://docs.geoark.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitors

> How to add competitors and compare your visibility against theirs.

## Video walkthrough

<iframe className="w-full aspect-video rounded-xl" src="https://www.youtube.com/embed/CmW_K_ALLFY" title="GeoArk AI - Competitors" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowFullScreen />

## How Competitors Work

When you ask ChatGPT, Claude, or other AI models for recommendations, they often list several options — including your brand and your competitors. GeoArk AI tracks not only how often *you* show up, but also how often *each competitor* appears in those same answers.

Here’s the flow:

1. **Add your competitors** — Tell GeoArk which brands you want to track alongside yours.
2. **Run prompts** — Run questions your customers might ask (e.g. "Best project management tools?"). The AI answers we get often mention multiple brands.
3. **See the comparison** — For each prompt, we analyze whether your brand and each competitor were mentioned, where they ranked, and how they were described.
4. **Track over time** — Run prompts regularly (or schedule them) and use the Competitors page to see who’s winning visibility.

You don’t run separate prompts for competitors. We use the *same* AI responses to see both your visibility and theirs — so the comparison is fair and apples-to-apples.

### Automatic vs Manual Analysis

* **Automatic**: Every time a prompt completes, we automatically analyze the responses for your brand and all your competitors.
* **Manual (Run Comparison)**: If you add new competitors or want to refresh the numbers without re-running prompts, click **Run Comparison**. This re-analyzes your existing prompt results for all competitors and updates the scores.

### Where Competitor Data Appears

* **Competitors page** — Visibility scores, mention counts, sentiment, and comparison charts.
* **Mentions page** — Switch to the **Competitors** tab to see where each competitor is cited (Twitter, G2, TechCrunch, etc.). These are extracted from AI responses when a competitor is mentioned.

## Why Add Competitors?

Adding competitors lets you see who AI models recommend more often and how your position and sentiment stack up. You can spot gaps, track trends, and know exactly where you stand.

## How to Add a Competitor

1. Go to **Competitors** in the sidebar
2. Select the **brand** you want to add competitors for
3. Click **Add competitor**
4. Enter:
   * **Name** — Competitor’s company or product name
   * **Website** — (optional)
   * **Description** — (optional)
5. Click **Save**

## Competitor Limits by Plan

| Icon | Plan    | Competitors |
| :--: | ------- | ----------- |
|  🆓  | Free    | 1           |
|  🚀  | Starter | 3           |
|  📈  | Growth  | 10          |
|  🏢  | Custom  | Unlimited   |

## How to Run a Comparison

If you’ve just added new competitors or want to refresh the numbers:

1. Go to **Competitors**
2. Select your brand
3. Click **Run comparison**
4. GeoArk AI scans your existing prompt results (the AI answers we already have) and analyzes each competitor’s visibility
5. The comparison table and charts update with the new scores

**Note**: Run Comparison does *not* run new prompts. It only re-analyzes the responses you already have. To get fresh data, run new prompts from the Prompts page first.

## What the Comparison Shows

* **Visibility score** — 0–100 for you and each competitor
* **Mentions** — How often each is mentioned
* **Sentiment** — Positive, neutral, or negative
* **Last analyzed** — When the comparison was run

Use this to see where you stand and where to improve.